Who are we?

We are Manchester Students’ Union, the biggest SU in the country, supporting over 40,000 students throughout their time at university. We help to make student life the best it can be by supporting students to campaign for change, creating opportunities to meet new people, providing employment opportunities, providing advice and support and being a safe place on campus.  

We are a values-centred organisation that employs around 90 permanent, full-time members of staff. We recruit a wide range of roles throughout the year within all our departments from our Commercial team operating Manchester Academy Venues, 13 Media, Bar 532 & Kitchen and Corridor Coffee to our Student Activities, Student Engagement, Marketing and Communications, Finance, HR and Facilities teams. Our team of around 400 part-time, studying staff are instrumental in providing to support to all departments as well as leading major projects like Student Angels. When you join UMSU, you’ll be immersed in an environment that empowers staff to make great things happen and we're always on the lookout for innovative, passionate, and proactive people to join us. 

Our values are really important to us and shape the work that we do every day. As part of our recruitment process, we want you to demonstrate how your experiences, behaviours and skills align with our values. You can find more detailed explanations of our values on our website. 

About the role 

Are you a creative communicator with a passion for digital marketing? As Email Campaigns Lead, you will play a key role in enhancing student engagement at Manchester Students’ Union by delivering high-impact email campaigns that inform and inspire.

As Email Campaigns Lead, you will be responsible for planning, writing, and executing email marketing campaigns that enhance communication with students and stakeholders. Working closely with the Social Media & Communications Manager, you’ll use tools like Mailchimp and Google Analytics to optimise engagement, increase email open and click-through rates, and support the broader communications strategy at UMSU.

This role is perfect for someone with strong copywriting skills, digital marketing experience, and a keen eye for analytics who wants to make a real impact on student communications.

Key responsibilities

• Develop and execute engaging email campaigns to inform and connect students with SU activities and services.
• Maintain and optimise a centralised email content calendar to improve campaign coordination.
• Segment audiences based on interests, event participation, and other key data points to personalise communications.
• Analyse campaign performance using Mailchimp and Google Analytics, identifying insights to enhance future campaigns.
• Work collaboratively with internal teams to ensure messaging aligns with UMSU’s brand and strategic goals.
• Contribute to increasing email open rates (target: +5% YoY) and click rates (target: +2% YoY).

What we’re looking for

• We welcome applicants from all educational backgrounds, but we’re particularly interested in individuals with:
• Experience with email marketing tools and campaign management.
• Excellent copywriting skills, including crafting subject lines and calls to action.
• Strong data analysis skills—the ability to interpret and act on campaign metrics.
• High attention to detail, ensuring email content is proofread and properly formatted.
• A problem-solving mindset, identifying areas for improvement and suggesting solutions.
• An ability to work independently, take initiative, and contribute ideas.

Why join us?

• Be part of a vibrant and inclusive team making a real impact on student life.
• Gain valuable marketing and communications experience in a dynamic environment.
• Benefit from flexible working hours that fit around your studies.

If you're excited about creating engaging email campaigns and want to develop your digital marketing skills, apply now to become our Email Campaigns Lead! 

Please read the full role profile before applying, as well as our guide to recruitment. 

Details

Wage: £12.60 per hour + holiday pay 

Contract: Zero Hours, Fixed-Term until 31st July 2025

Hours: approximately 10 per week 

Eligibility: open to applications eligible to work in the UK at the start of employment and a current student at UoM, MMU or UoS graduating in December 2025 or later

Our Reward Package

You'll get access to our reward package which you can see here.

Recruitment Guide

We have a guide that explains our full recruitment process. We recommend reading through this before beginning an application. 

If you are invited to interview with us, we will share our interview questions in advance so you can prepare your responses. We’re more interested in hearing about your experiences and ideas than in testing your memory, and so we want you to feel as prepared as possible. 

Inclusivity and Accessibility

We are committed to equality of opportunity, and we work hard to ensure we appoint based on skill and values. 

We particularly encourage applications from Disabled or Black, Black British, Black Welsh, Caribbean or African candidates as these groups are currently underrepresented in our staff team. 

If you have any accessibility requirements or require adjustments to support you to apply to work with us, please get in touch. We can offer reasonable adjustments at all stages of our recruitment process. 

Recruitment Timeline 

Applications opened: 14th April 2025

Applications close: 27th April 2025 23:59

Interviews: 26th May 2025

Role Commencing: June 2025

We may close applications early if we receive a high volume of applications. We recommend that you apply as soon as possible to avoid disappointment. In this case, all applicants who have started an application will be contacted 2 hours before we close the role. 

Contact

People Team:

You can contact the People Team with any questions regarding this vacancy or our recruitment process. 

Email: jobs.su@manchester.ac.uk 

Phone: 0161 306 3279 

Hiring Manager:

You can contact the hiring manager with any questions regarding this vacancy or our recruitment process.

Email: ela.hollies@manchester.ac.uk